Advertising plays a crucial role in every organization, it is a digital era, and the internet-based advertising models have gained a lot of popularity. PPC (pay per click) is an internet model, which helps drive the traffic to the website.
These ads generally appear in the first tier of the search engine results. The PPC ads will appear whenever a person will search for a product or a service on the search engines, like Google, Yahoo, Bing, etc. The basic rule of these ads is that the advertiser will pay money whenever a person will click on their ad.
